Lead Generation Campaign
COVID-19 Retail Reboot
In the wake of coronavirus retailers were left scrambling as stay at home orders put a stop to in-store traffic, increased eCom traffic, depleted stock of ‘essential’ items and created demand for new delivery methods like curbside pickup & BOPIS (buy online pick up in-store).
Bizrateinsights.com served as the hub for COVID-19 content. Wordpress web pages with iframe forms captured prospects and boosted SEO efforts.
Campaign Strategy & Execution
I led the team to quickly formulate a strategic plan across multiple business lines to launch a series of campaigns in the height of the pandemic. The aim was to drive leads and provide retailers with the tools to reboot their retail efforts in the new retail landscape.
Email Nurture & Automation
A series of segmented and personalized email drip campaigns were launched to drive engagement in COVID-19 content and nurture prospects down the funnel to request a demo.
Paid & Organic Social
Paid social campaigns using flagship content provided further opportunities to target leads and enter them into the nurture sequence. Organic social further helped to amplify content throughout the campaign.
Content Development & Syndication
Pillar content consisted of Bizrate Insights’ proprietary consumer insights complemented by supporting content including blog posts, infographics, content syndication and amplification through media buys with online publications and cross promotion of content with leading research organizations.
Blogs & Landing Pages
Custom CTAs and campaign web pages were designed by marketing & UX/UI teams for optimal lead capture and strategically placed on the website and partner channels.