Content
Mission critical to your business.
Working for clients from tech to tourism, and entertainment to the non-profit space, I’ve learned that content is one of the most effective drivers of audience growth, engagement and development of brand presence. Here’s just a taste of content I’ve developed to help companies reach their ideal customer across all stages of the funnel.
eGuide: Survey Success Made Easy
The ‘Survey Success Made Easy’ eGuide was designed to answer the question “How can voice of customer research help a measurement program be better?” The guide included best practice insights from Bizrate Insights’ 20 years in the survey industry to highlight that analytics alone, provides a myopic view of the overall picture.
Infographic: The Top 5 Ways COVID-19 is Changing Retail
With COVID-19 came unprecedented upheaval in customer purchasing behavior and Bizrate Insights was there to gather real time insights from consumers under lockdown.
Case Study: Using Voice of Customer Insights to Reimagine the Digital Experience
No piece of content can be as compelling as a client testimonial. Launching a case study library series, engaged new and existing prospects in the consideration and evaluation phase of the marketing sales funnel .
eGuide: Retail Reboot Checklist
With stay at home orders on the rise, Bizrate Insights’ data showed increases in spending across beauty, homegoods and entertainment eCommerce sectors. To help retailers in other categories and those who’s in-store operations had taken a hit, the Retail Reboot checklist aimed to provide hope and positivity to an industry on the brink of mass bankruptcy announcements..